cirkulacija

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...

Dnevno efektivna cirkulacija

Advertising; Billboard advertising

The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to ...

dekonstrukcija - razdvajanje, poništavanje u cilju pronalaženja i prikazivanja predpostavki, retoričkih strategija i nejasnoća u tekstu. Rastavljanje hijerarhijskog poredka suprodstavljenog, kontrastovanog dvojčanog značenja, kao npr. stvarnost/priviđenje, priroda/kultura, razum/ludost a kako bi se pokazalo slijedeće: a.) da je jedno značenje podređeno drugom značenju, b.) da dvojčano iskazano služi kao garancija tačnosti, c.) da su oba dvojčana iskaza obuhvaćena jedno drugim

Literature; General

To take apart, to undo, in order to seek out and display the assumptions, rhetorical strategies and blind-spots of texts. The dismantling of hierarchical binary oppositions such ...

demistifikacija, skidanje maske sa nekoga ili nečega, razotkrivanje nečijeg pravog lica

Literature; General

For Barthes, the funtion of the mythologists, as opposed to that of the myth-makers, was to counter myth by exposing what he saw as delusion or lies (…) He wished to open the eyes ...

disciplina

Literature; General

Discipline involves the organization of the subject in space through dividing practices, training and standarization. It produces subjects by categorizing and naming them in a ...

dodatak

Literature; General

In Derrida's reading of Plato in Dissemination, Derrida would agree with Plato's notion of writing as a supplement or as a pharmakon. As a supplement introduced to the body, the ...

trag

Literature; General

The essential or constitutive process by which every sign is related to every other.

nemogućnost odlučivanja, donošenja neke odluke

Literature; General

Effect of writing where the later is concieved, by Derrida, as a system of spacing and differences that encompasses language in general. As a site where the effects of writing are ...