multi-branding

multi-branding

A strategy adopted by some manufacturers in which the parent name is subservient to those of the individual brands which they produce.

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Deel van toespraak: noun
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Industrie/Domein: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Gerelateerde termen

multi-aksentualitet

Literature; General

Capacity of a sign to have different meanings attached to it by different classes. This capacity is attributable to the fact that meanings ascribed to signs comprise “evaluative ...

multi-aksentialisht

Literature; General

Capacity of a sign to have different meanings attached to it by different classes. This capacity is attributable to the fact that meanings ascribed to signs comprise “evaluative ...

multi-spot anije

Military; General military

Those ships certified to have two or more adjacent landing areas.

sistemi multi-kanal i marketingut

Professional careers; Sales

Një sistem në të cilin një prodhues përdor më shumë se një kanal të shpërndarjes, zakonisht, prodhuesit të cilët përdorin sistemet multichannel te marketingut operojnë dyqanet e ...

armë me qëllim (multi)-dyfishtë

Military; General military

Weapons which possess the capability for effective application in two or more basically different military functions and/or levels of conflict.

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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