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Politički, ekonomski, socijalni, tehnološki
Factors used in the analysis of a marketing environment. Sometimes written as PESTI + C, the ‘I’ standing for international.
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- Deel van toespraak: noun
- Synoniem(en):
- Blossary:
- Industrie/Domein: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Product:
- Acroniem-Afkorting:
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