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маркетинг микс
Односи се на тзв. 4 П маркетинга: производ, плаћање - цена, промоција и пласман. То су контролисане променљиве које се могу користити на различите начине како би утицале на мотивацију и понашање потрошача.
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- Deel van toespraak: noun
- Synoniem(en):
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- Industrie/Domein: Business services
- Category: Marketing
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