imazh

imazh

A word, phrase, or figure of speech (especially a simile or a metaphor) that addresses the senses, suggesting mental pictures of sights, sounds, smells, tastes, feelings, or actions. Images offer sensory impressions to the reader and also convey emotions and moods through their verbal pictures. See also figures of speech.

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Category: General literature
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The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

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imazh real

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Literature; General literature

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tragjedi

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ton

Literature; General literature

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