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секвенцијална сегментација

The division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).

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The process by which muscles in the intestines move food and wastes through the body.

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Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

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"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

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Average income per person in a population.

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Brands sold to world markets with essentially the same promotion.

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