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Post-kupovno nezadovoljstvo
A response to a purchasing decision in which the consumer feels that the product or service has failed to deliver the expected performance on some dimension.
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- Deel van toespraak: noun
- Synoniem(en):
- Blossary:
- Industrie/Domein: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Product:
- Acroniem-Afkorting:
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