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Korporativni imidž

The way in which a company is perceived, based on its history, beliefs and philosophy.

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Imidž
Advertising; Marketing communications

The creation of an identity for a product or service by its association with other values.

Imidž brenda
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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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The promotion of its products or services by one company to another.

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