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предност

The aspect of a product or service that makes it better than another, the selling factor over the product or service of a competitor.

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Something that gives a firm (or a person or a country) an edge over its rivals

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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

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"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

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