Plasman proizvoda

Plasman proizvoda

The inclusion or mention of products or services in films, television programmes or elsewhere, usually in exchange for a fee.

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Deel van toespraak: noun
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Industrie/Domein: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Gerelateerde termen

Rejting, Plasman

Games; Chess

A number that measures a player's relative strength. The higher the number, the stronger the player. In the UK, the term grading is used in place of rating.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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rotkvica

Annual or biennial plant (Raphanus sativus) of the mustard family, probably of Oriental origin, grown for its large, succulent root. Low in calories ...