Raspored medija

Raspored medija

A graphic representation of the dates, times and media sources in which advertising is to be placed.

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Deel van toespraak: noun
Synoniem(en):
Blossary:
Industrie/Domein: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acroniem-Afkorting:

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Gerelateerde termen

Raspored

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A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

Plan medija

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The document embodying the specific media objectives, strategy and tactics designed to support a brand.

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The process of determining the means by which an advertising message will be communicated to a defined audience.

Provizija

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.