Segmentacija tržišta

Segmentacija tržišta

The means by which the characteristics of homogeneous groups of consumers can be determined.

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Deel van toespraak: noun
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Industrie/Domein: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
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Gerelateerde termen

Segmentacija

Advertising; Marketing communications

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

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Offering the existing product range to new demographic, geographic or psychographic market segments.

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The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.

Provizija

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.