Regresijska analiza

Regresijska analiza

A statistical method of determining the relationship of one or more independent variables and a dependent variable.

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separation into component parts or elements; the act of determining the component parts of a substance.

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Determination of the composition of a sample.

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A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

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Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

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Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.