About
Job Title / Contact
I'm a marketing Manager. I'm from New York - NY, United States.
Sarah Marks's Terms
Brand
Marketing; Advertising
A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.“Value” has different ...
Brand Image
Marketing; Advertising
The customer’s net “out-take” from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets ...
Brand Equity
Marketing; Advertising
The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating ...
Collected Terms
Brand Equity
Marketing; Advertising
The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating ...
Sub-brand
Marketing; Advertising
A product or service brand that had its own name and visual identity to differentiate it from the parent brand.
Positioning Statement
Marketing; Advertising
A written description of the position that a company wishes itself, its product or its brand to occupy in the minds of a defined target audience.
Market Share
Marketing; Advertising
A company’s share of total sales of a given category of product on a given market. Can be expressed either in terms of volume (how many units sold) or value (the worth of units ...
Endorsed Brand
Marketing; Advertising
Generally a product or service brand name that is supported by a masterbrand – either dominantly e.g. Tesco Metro or lightly e.g. Nestle Kit-Kat.
